I remember watching the movie "Julie and Julia" about Julie Powell who wrote a blog chronicling her attempt to cook all the recipe's in Julia Child's Mastering the Art of French Cooking. When Julie wrote her first few posts, she was not surprised that no-one had read her online thoughts. However, quite quickly her followers [...]
I recently attended a presentation by McCann Health, showcasing the latest trends in how Healthcare Professionals are using digital channels. In Australia, nearly 90% of these Healthcare Professionals use a smartphone for professional purposes and unsurprisingly, the majority will abandon a company website if they cannot easily access relevant information from their mobile device. Most [...]
Last night, I watched a fascinating episode of the Catalyst, which focussed on the latest research to determine any possible links between nutrition, gut bacteria and health. It certainly was a fascinating topic, especially the faecal implant experiments, which would not be your average dinner conversation topic! But what struck me more so than the [...]
“Content marketing” must be one of the most over-used buzzwords by all digital marketers. Brands are realising that content is one of the most effective ways of engaging with fans and achieving a true ROI. But there is one element of content marketing that is often overlooked and it is also one of your cheapest, [...]