Do you know that Google receives well over 4 million search queries every single minute of every single day? Now that’s a lot of content! With “content clutter” now an over-used buzzword, it is harder than ever for dietitians to achieve cut through, especially when anyone can be a publisher and the internet is one [...]
When I was studying to become a dietitian, a gram was an essential measurement used to create the perfect nutrition concoction to feed a critically ill patient who required total parenteral nutrition. Fast forward almost two decades and a “gram” now has the power to reach thousands of people and influence many more on the [...]
Dietitians know that it’s one thing to share nutrition content on social platforms, yet quite a different challenge to get people to take notice and more importantly take an action, such as signing up to a newsletter, asking for nutrition advice or making a lifestyle change. Below are five common mistakes that I see dietitians and nutritionists [...]
The more of my dietitian colleagues that I speak to, the more it seems that many are struggling to get their share of the social media pie (and yes, dietitians do love to eat pie !) Ash Jones, a fellow dietitian, recently echoed the same sentiments on her blog post "Why dietitians suck at social [...]
