content marketing Archives

You built it…did they come?

I remember watching the movie "Julie and Julia" about Julie Powell who wrote a blog chronicling her attempt to cook all the recipe's in Julia Child's Mastering the Art of French Cooking. When Julie wrote her first few posts, she was not surprised that no-one had read her online thoughts. However, quite quickly her followers [...]

Creating Content Advocates

“Content marketing” must be one of the most over-used buzzwords by all digital marketers. Brands are realising that content is one of the most effective ways of engaging with fans and achieving a true ROI. But there is one element of content marketing that is often overlooked and it is also one of your cheapest, [...]