Working within the “Dairy Matters” online campaign, the FoodBytes team created compelling and evidence-based responses to consumer questions about dairy health and nutrition. The tone and content was designed to present the facts in a non-defensive way and include substantiated statements to dispel myths and provide a trusted source of relevant and information. The campaign website contains a library of content that has been used for other communication campaigns and provides a knowledge bank for marketing activities.
For more information about the campaign and to see the content that FoodBytes created, please visit https://www.dairy.com.au/dairy-matters/you-ask-we-answer