Dietitians know that it’s one thing to share nutrition content on social platforms, yet quite a different challenge to get people to take notice and more importantly take an action, such as signing up to a newsletter, asking for nutrition advice or making a lifestyle change. Below are five common mistakes that I see dietitians and nutritionists [...]
The more of my dietitian colleagues that I speak to, the more it seems that many are struggling to get their share of the social media pie (and yes, dietitians do love to eat pie !) Ash Jones, a fellow dietitian, recently echoed the same sentiments on her blog post "Why dietitians suck at social [...]
I feel so lucky. I have the best social media fan and loyal brand advocate one could ever hope for. It's my 11 year old niece. Every time I post my latest meal on Instagram or share a Facebook status update, she is there to give me a thumbs up, share my post and of [...]
On a recent trip to the beautiful South Africa, I was reading the in-flight print magazine (yes, print publications do still exist, even if only when thousands of feet in the air where wifi capabilities are still limited) and I came across this article titled "The Grain Debate." "Oh no, here we go", was my [...]
“Content marketing” must be one of the most over-used buzzwords by all digital marketers. Brands are realising that content is one of the most effective ways of engaging with fans and achieving a true ROI. But there is one element of content marketing that is often overlooked and it is also one of your cheapest, [...]
