In a couple of week's time it is National Nutrition Week, with the theme of “Try for 5”, where dietitians and nutrition professionals all over Australia will be encouraging people to eat more fruit and vegetables. This got me thinking…what if nutrition professionals themselves acted on this advice to help ensure the digital health of [...]
When it comes to creating content on social media that really engages an audience, one of the best ways to do this is by using humour and entertainment. After all, we humans love a good laugh and most of us started using social media in the first place as a way to be entertained by [...]
With more than 80% of Australians owning a smartphone, there is no doubt that mobile and digital technology, as well as the never-ending rise of social media, has had a significant impact on food trends and our beliefs and behaviors around food and nutrition. Changing Dinner Plates Gone are the days when family members would [...]
Do you know that Google receives well over 4 million search queries every single minute of every single day? Now that’s a lot of content! With “content clutter” now an over-used buzzword, it is harder than ever for dietitians to achieve cut through, especially when anyone can be a publisher and the internet is one [...]
As technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity [...]
When I was studying to become a dietitian, a gram was an essential measurement used to create the perfect nutrition concoction to feed a critically ill patient who required total parenteral nutrition. Fast forward almost two decades and a “gram” now has the power to reach thousands of people and influence many more on the [...]
If a client comes to see you for nutrition advice on how to achieve a healthy lifestyle goal, most of us would have no hesitation in working out a plan to help the client achieve this goal. The plan would include a strategy, specific tactics, measures and ongoing reviews to determine how the plan is [...]
Last night I attended a wonderful dinner hosted by Dietitian Connection. Together with 20 other dietitians, we learned about the “power of reinvention” from Karen Inge, one of the most enthusiastic and inspiring business woman I have ever met. The venue was beautiful, the food was superb and the most enjoyable part of the night [...]
When you peel back the layers of social media, it really comes down to a simple thing - connection. Why do people share? Everyone has the desire to reach out and connect with other people, whether it’s through sharing content and having someone reply back or by sharing other people’s content and helping them out. In a recent [...]
Today is my first birthday. A little over a year ago I left the constraints of a corporate job with very little flexibility for growth and a work ethic more aligned to an outdated school system as opposed to an innovative company. With trepidation and a lot of blank spaces in my new business plan, [...]
